![]() LinkedIn actually recommends you to include an image. You can just use text for these or include a small image along with the text. Text ads are ads that appear on the right side of the LinkedIn feed. ![]() ![]() The message (text) shouldn’t exceed 1,500 characters. Anchor text of the links should be less than 70 characters. The banner image should be 300 X 250 pixels. Linkedin ad specs for sponsored messaging : While conversation ads are used to get people to reply and generate engaging conversations that will lead to conversions later. Message ads are mainly used to send the person to a landing page to sign up or buy something. These are message ads and conversation ads. There are two types of sponsored messaging that you can use. You can also personalize the messages by adding the names. These LinkedIn ads can have a high conversion rate as you are sending them to specific individuals you handpicked. You start off by picking a profile you want to send the message from, then write the message, and then send it to the people who will be interested. Using this you can send messages to your target audience on LinkedIn.įor these messages, you need to use a profile and not a page. Have you ever logged into LinkedIn and found that you got a message labeled sponsored? This is what is called sponsored messaging. So, make sure you set up one and build a presence with organic content before you begin using paid ads. You will need a LinkedIn page to run these ads. Here’s a LinkedIn ad example that’s promoting a download… As people are already on a platform they frequent, these ads can help you generate a lot of conversions. Here’s an example of a sponsored content Linkedin ad.Īs sponsored content ads appear in the feed itself, the place people spend the most time on, these LinkedIn ads can generate a lot of impressions and clicks.įor this LinkedIn ad type, you can create either single image ads, carousel ads that contain multiple images, or video ads.Īnd the ad can either be used to send people to a landing page or blog post or you can directly promote a lead magnet on LinkedIn and get people to sign up. The main difference is that the word promoted will appear on the ad. They look like a regular post in the feed. Sponsored content consists of LinkedIn ads that appear in your newsfeed. ![]() I am also going to share the different LinkedIn ads specs. This is why before we go into the best practices, I am going to discuss the different types of LinkedIn ads you can run. Different ads will suit different businesses and LinkedIn marketing strategies. Just like other platforms, Linkedin offers advertising options. So, here’s my complete guide on how to advertise on LinkedIn and reach other businesses… LinkedIn Ad Types 45% of marketers have acquired customers through LinkedIn and 65% of B2B companies have done so with LinkedIn ads. Therefore, if your target audience is other businesses, this is a network you can’t ignore. Most of the users here either own a business or are working for someone. The main benefit of using LinkedIn is that it caters exclusively to a B2B audience. So, why should you give LinkedIn ads a try? Most people like to use Facebook and Google as you can reach billions of users with them. There are so many platforms to market your business through ads. Are you looking for a B2B ad platform? Do you want to try out LinkedIn ads?
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